Why The Cover?
Like it or not, we all judge books by the cover. Part of the reason behind this is simple; certain genres follow certain guidelines in the way they represent books. Everyone can spot a Harlequin Romance a mile away, if only because of the explicitly sensual characters portrayed on the cover.
Self-help and how-to books often showcase full color photographs of the projects contained in the book - a sneek peak, if you will, of its contents. Get right down to
the nitty gritty of it, and its easy to see how the cover will sell a book. As a self-publisher, this little fact can become a terrible realization - especially if you've already gotten boxes of printed volumes stored in your garage. The importance of taking time to design - or have designed - a really good cover for your book can't be undersetimated.
With a few exceptions, your readers don't get to read the book before they purchase it. Even if they do get to read it, that will consist of the preview you have uploaded to a site or the quick thumb-through that they do while standing in the aisle of the bookstore.
Dig even further into the cover issue, and you'll learn that the industry itself relies heavily on cover art. Sales reps will only carry the the book covers and jackets when they approach book store owners and buyers. Wholesalers and distributors will often say, "Just send us the copy". In short, every element of the buying decisions surrounding your labored-over work is made on the illustration, design, and sales copy outside your book.
A good, strong cover design will not only give you a bit more pride in your woork, but it will give the book's contents a huge boost in credibility. It helps your book to sell. Putting a bit of imagination into the title of your book, and your advertising budget into cover design, gives everyone what they need; a compelling cover
with art and sales message that encourages buying decisions in your favor.
are a couple of Book Cover Wraps (front, back and spine)